155 Blogging Statistics (2023 ultimate list)

155 blogging statistics (ultimate list for 2022)

Yes, it is very much essential to know about blogging statistics. It helps you keep in touch with the current trends in blogging. Beginners to experts can grow strategically by understanding the relevant context.

Here wide coverage of blogging statistics will help you to make a good plan. This diversified coverage is designed under 10 categories:

  1. Popular blogging statistics by editor’s choice (1-8)
  2. General blogging statistics (9-21)
  3. Blogging revenue statistics (22-28)
  4. Blogging length, frequency, and time statistics (29-42)
  5. Blog content statistics (43-68)
  6. Blog headline statistics (69-74)
  7. Blogging SEO statistics (75-92)
  8. Blog/Content marketing statistics (93-140)
  9. Blogging and social media statistics (141-150)
  10. Guest blogging statistics (151-155)

After covering it you will end up with a lot of useful knowledge. And as a blogger, you have a bundle of statistics to use in your blog with proper credits.

Let’s dive into the fact.

155 Blogging Statistics ( ultimate list for 2023)

For the best benefit, you can take note of the blogs statistics that are relevant to you. Divide them into ‘not to do mistakes’ and ‘right strategy to follow’.

Let’s look at these diversified useful insights:

1) 77% of internet users spend time reading blogs.

2) Most bloggers agree that quality content is the most important factor in a blog.

3) One of the highest-paid bloggers in 2021 is Ariana Huffington who has a massive monthly income+salry of $0.7 million per month.

She is the co-founder of Huffingtonpost.com.

She is a best-selling author and drama writer. Every day her website gets more than 1 million traffic. Currently, this website generates almost $540.7 million/per year.

5) There are 1000 times greater shares if the blog post has a high emotional value score of the headline. (okdork.com)

6) Once you reach 24-51 posts, your blog traffic will start to grow gradually. (Traffic generation cafe)

This graph shows that under 12 articles there is static traffic. After that traffic increases by 30% up to 24-51 articles. But when article writing is 52+ then traffic will increase significantly as much as 77%.

7) When a blog comes on the first page from #11 to #10, there is a massive 126% jump in organic traffic. (Chitika insights via Poll the People)

8) For content marketing 70% of consumers feel more close to a company. (Demand Metric)

General blogging statistics

9) WordPress is the fastest-growing platform for blogging.

10) English language is used by 71% of WordPress sites. (Optinmonster)

11) At on average, every day 6 million posts are live. (Hosting tribunal)

12) As of February 2021 Tumblr has greater than 518.7 million blogs.

13) As of January 2021, globally 451 Million users are active on Pinterest. (Pinterest, 2021)

14) In every second 89,409 searches happen on Google. (Semrush blog)

15) More than 500 million blog sites are available in the whole world. (findstack)

16) Approximately 600 million are blog sites among 1.9 billion websites in total. (Hosting tribunal)

You may consider there are many inactive blog sites but this is a significant amount. It is approximately one-third of the total websites.

17) In every month about 70 million new posts and about 77 million new comments are produced by users. (WordPress.com)

18) In each month more than 400 million people view more than 20 billion pages on WordPress (WordPress.com)

Here is a detailed guide for creating an account in WordPress.

19) Tweets with video get 10 times higher engagement than tweets without video. (Twitter)

20) 90.63% of pages do not get any traffic from google. (Ahrefs)

21) Blog traffic analytics is regularly checked by only one-third of bloggers. (Statista)

Blogging revenue statistics

22) Only one among three bloggers monetized their blogging activity.

23) One-third (33%) of bloggers failed to earn any amount of money. (TechJury).

24) Almost 65% of bloggers earn money through freelancing. (Semrush blog)

25) The blogger who generates some profit is less than 10% of all bloggers. (Hosting tribunal)

26) 56% of marketers admit that a blog is effective and 10% say it generates the highest return on investment. (HubSpot Blog Research)

27) Bloggers whose earnings are over $50,000 per year Opted for case studies 5.8 times, podcasts 5 times, videos 4.5 Times, and interviews 3.7 times. (digitalvidya)

28) For median income food blog ($9169), personal finance blog ($9100), lifestyle/mommy blog ($5174), and travel blog($5000) belong to the top 4 list. (RANKIQ)

That is derived from analyzing 803 blogs with earning $2000+ per month and/or $5000+ monthly sessions. To know more about niches check out 25 trending blog niches/topics.

Blogging length, frequency, and time statistics

29) Length of the blog post increases over time among bloggers.

30) Who writes the long type of blog post, gets better results. (Orbitmedia)

31) Below 1000 words are preferable article length to read by 75% of people. (Semrush blog)

However, a short article is preferable but a long-form article is better for website ranking because of its comprehensive information.

32) Bloggers earning over $50k/year have an average length of a blog is 24,24 words whereas among fewer income bloggers it is 1325 words. (GrowthBadger)

33)  38% of bloggers publish one piece of content in a week. (findstack)

34) 38% of all respondents, 34% pros, and 38% not-yet-pros publish their articles once per week. (ConvertKit)

35) 60% of bloggers who posts daily find great results. (Quoracreative.com)

15% of bloggers publish their content daily. Among them, 60% get significant results.

36) 20% of users of the internet spend online time on content. (Demand Metric)

37) 88% more time spent by users on the website having a video. (COVIDEO)

38)Approximately 37 seconds are spent in a blog by average readers.

39) 7 A.M to 10 A.M is the most preferable time for people to read blogs. (Hubspot.com)

This is produced by 170,000 sample blog posts. However, especially it is more relevant at weekends.

40) 22% of bloggers spend 2-3 hours on a post. (findstack)

41) Spending time on the blog has increased every year. (Orbitmedia)

42) Bloggers who spend more time on blogs, get better results. (Orbitmedia)

It is taken from New blogging statistics. It is based on a survey of 1067 bloggers.

Bloggers spend more time because of growing competition. So maintaining the blog quality is an important factor. As a one-stop solution check, this Thirty steps guide to writing a good blog post.

Blog content statistics

43) 73% of people report that content with data is more persuasive than content without data. (Surveymonkey)

44) Some major factors that destroy blog credibility is Bad content (23.84%), Bad design (21.35%), Fake Social Media Followers (17.44%), Negative content (13.17%), and Advertisements (11.74%). (Social Marketing Writing)

45) Bloggers who tend to use more visuals get better results. (Orbitmedia)

To get copyright-free photos and videos check here for 25 license-proof copyright-free sites.

46) Accurate and informative are most liked and spam email and slow page load are most disliked by the customer. (2019 adobe brand content survey via SlideShare)

47) More than one travel blog is run by 59% of travel bloggers. (Optinmonster)

48) More than 80% of a travel plan is done through the internet and still it is growing. (Optinmonste)

49) If the image is not loaded in the displayed content. More than half of the customers tend to stop what they are doing. (2019 adobe brand content survey via SlideShare)

The solution to these things is to make the image size as less as possible. Compress the image by using a compression tool. You can click here for the Online, Software, and app for image compression.

50) List articles and how-to guides are the most popular and effective types of blogs.

51) Earning Money is the most common reason for blogging. Personal interest in topics comes second place.

52) Quality content and good design are the two most important factors for the credibility of a blog. (Social Marketing Writing)

53) Both high-income bloggers and low-income bloggers agree that quality content is the most important factor for a successful blog. (GrowthBadger)

54) Companies who blog get 97% more links (Optinmonster)

55) more than half of marketers says they get customer specifically through blogging.

56) Blog posts and infographics are leading content that is mostly created by bloggers and marketers. (Statista.com)

57) 24.2% of bloggers said that they start this work to be self-employed. (Convertkit.com)

58) The most popular money-making method among bloggers is Google AdSense. Affiliate marketing comes next.

(#) You can create an AdSense account for Blogger with these steps. (#)

59) Too wordy, poorly written, and poorly designed are the most common complaints about content. (Adobe)

60) Only 5.7% of pages were placed in the top 10 search results under one year of publication. (Ahrefs)

61) The average age of the pages in the top 10 search results is 2+ years old. (Ahrefs)

62) The average top-ranking page is also ranked in the top 10 search results for 1000 other related keywords. (Ahrefs)

63) 37% believe that for an engaging audience, the most important is content-led websites. (Demand Metric)

64) At on average 77.2% more backlinks are found in the long form of content. (findstack)

65) The most popular blog format is the how-to type of blog. (findstack)

66) Credibility increases when statistics are included in a blog post. (Forbes, 2018)

67) For improvement Mobile-friendly email is the second most used tactic used by marketers (Hubspot, 2020)

68) Ad blockers are used less in 2020 (41%) compared to 2016 (52%). (Audience Project, 2020)

Blog headline statistics

69) Very long headlines (14-17 words) get 76.7% more sharing than short headlines. (Backlinko)

70) Headlines with a question mark outperformed by 23.3% in terms of social sharing than headlines with no question mark. (Backlinko)

71) If you want a frequent share in your post then use ‘you’ and ‘your’ a lot in your headline. (Okdork.com)

If you use ‘I’ and ‘me’ then there are three times fewer chances to be shared. Readers see themselves. So keeping that in mind you can draft your headline in the same way.

72) 20% better click-through rate is found if blog titles have a minimum of 8 words. (seotribunal.com)

73) 9% higher click-through rate is found if blog titles have colons or hyphens. (socialmediaexaminer.com)

Colons or hyphens itself does not help with click-through rates. With these tools, one can add more interactive words or relevant keywords for more benefit.

74) List-based headlines are preferred by 36% of readers. (CXL, 2020)

Blogging SEO statistics

75) Which bloggers use more keyword research, to find better results? (Orbitmedia)

76) Long-form of content gets notably more backlinks than short-form of content. (Backlinko)

These are the result of the survey of 912 million blog posts by Backlinko.

You can visit here to know the 31+ ways to get free backlink.

77) blog traffic can be increased by 2000% by better content. (SEO statistics 2019, Omnicore)

78) The probability of bounce rate increases with the increase of the load time. (Think with google)

79) 2 times more revenue generated by organic search compared to other sources in the case of  B2B and technology companies. (BrightEdge)

80) There is a direct positive correlation between Google-indexed pages and monthly leads. (Hubspot)

81) 66% of the researched companies (Total research data is 1400 companies) have a blog and they can generate 67% more leads than the companies which have no blog. (Traffic generation cafe)

82) 34% of the total organic traffic gets by #1 results in google. (Chitika insights via Poll the People)

83) Improving the google search result from #2 to #1 will double the organic traffic. (Chitika insights via Poll the People)

84) #1 position in google search itself combine the traffic of #2, #3, #4, and #5. This is also more than the combined traffic of #5 to #20. (Chitika insights via Poll the People)

85) Website displays on the first page of google enjoy 95% of the total organic traffic. (Brafton)

86) For a blog post 2-3 keywords are an efficient choice by marketers. (databox)

To know about free keyword tools and many more check here the 50 killer SEO tools for an overall improvement of the website.

87) Google analytics and Google search console are the most popular to use for analytics. (databox)

88) 83% of the companies use paid SEO tools whereas 17% of companies use only free SEO tools. (databox)

89) 79% of marketers write by giving priority to people. (databox)

90) URL with clean, meaningful, and keyword included drives good results for that blog post.

91) Acquiring backlinks is the most important factor in off-page SEO for marketers.

92) Most of the blogs which rank on the first page contain 65% to 85% of the keywords in their title. (startup bonsai)

Blog/content marketing statistics

93) 78% budget increase is found in content marketing from 2018. (Zazzle Media)

94) Running a content marketing campaign is the best way, as clarified by 32% of marketers. (Zazzle Media)

95) 59% of surveyed shoppers use google to research before purchasing plans in-store or online. (Think with Google)

96) 51% of surveyed shoppers use google to research before purchasing plans online. (Think with Google)

97) 45% of surveyed shoppers use google to research before purchasing plans in-store. (Think with Google)

98) Among the surveyed millennials 62% feel that online content has contributed to making their brand loyal. (NewsCred’s ‘Millennial Mind’ study via businesswire)

It is taken from NewsCred’s ‘Millennial Mind’ study of 501 US millennials surveyed which was conducted by MBC research In October 2014. Here 62% find the content useful whereas 12% find not agree with it.

99) 41% of millennial finds that the main reason for leaving the content is it’s too long in size.

It does not mean you avoid writing long content. Long content demand increases over the year. It just means using the word which needs complete coverage of this topic.

100) Business with a blog has double the amount of email traffic than businesses without a blog. (Optinmonster)

101) Static subscription boxes/forms, free downloads/bonuses, and text links are effective strategies that bloggers used for an email subscription. (GrowthBadger)

102) 71% of bloggers report that they included visuals as part of their strategy. (Optinmonster)

103) Among those who outsource, content creation is the activity they are most likely to outsource, no matter the company size or budget. (marketing institute via slide share)

104) Technology marketers say their top content marketing challenge is creating content that appeals to a multi-level role within the target audience(s). (content marketing institute via slide share)

105) 67% more leads are generated by B2B marketer who has a blog than those who have no blog. (Optinmonster)

106) Creating engaging content is a matter of struggle for 60% of B2B  Marketers. (Optinmonster)

107) Approximately one-third of technology marketers (34%) say their organization is extremely or very successful with content marketing. (content marketing institute via slide share)

108) The top five metrics technology marketers track to measure content performance is website traffic (90%), Email engagement (89%), Social media analytics (85%), website engagement (85%), and conversions (85%). (content marketing institute via slide share)

109) For gathering online information blogs are marked as the fifth most trustworthy source. (Optinmonster)

110) Websites with blogs have 434% more indexed pages. (Optinmonster)

111) A report by Content Marketing Institute found that documented content marketing strategy is used by 39% of B2B marketers.

112) As of June 2022, Google alone possesses 80.7% search engine host market share worldwide.

113) 72% of online marketers find content creation is the most effective strategy for SEO. (Optinmonster)

Click here to make a strategy through On and Off-page SEO.

114) 80% of marketers use paid advertising to build an audience. (Searchenginewatch.com)

Apart from building the audience, 65% used to get traffic, 52% used for niche audiences, and 42% for promoting new products and services.

115) Among online shoppers in the US, 61% purchase a product after getting a recommendation from a blog post. (Contemtmarketinginstitute.com)

116) 126% higher lead growth rate is found among small companies that actively blog. (Yourblogworks.com)

117) Buying decision of customers is affected by blogs as 47% of them read 3-5 blogs before their buying process. (Demandgenreport.com)

118) 34% of buyers are going for unplanned purchases after reading quality content. (Semrush blog)

119) Articles that have images get 94% more views than articles without visuals. (Optinmonster)

120) As of May 2020, Google held 94% of total organic traffic and 67% of all traffic searched by smartphone. (Omnicore)

121) Promotional links or ads should not be more than 15 % of the total content on a web page. Else that may be subjected to penalties from Google.

122) Conversion rate of SEO is 14.6% compared to traditional outbound methods like cold calling or sending mail is 1.7%. (Omnicore)

123) 53% of bloggers provide downloadable material in exchange for the email address (Semrush blog)

124) 70% of bloggers who is earning more than $50,000 report that they are also very active marketers. (Semrush blog)

125) Now, high-income bloggers are more focussed on Instagram, Youtube, Pinterest, and Reddit.

126) Among 4 bloggers one includes videos in their posts. (Semrush blog)

127) 74% of companies report that their marketing team’s lead quality and quality both are increased through content marketing. (Curata)

128) 290 Million active users use Ad blockers globally in a month. (Pagefair adblock report)

129) Per dollar spent, approximately 3 times more leads are generated by content marketing than by traditional marketing. (Demand Metric)

130) Company emails are unsubscribed by 91% of email users. (Demand Metric)

131) Blogs are the reason for 434% more indexed pages and 97% more indexed links. (Demand Metric)

132) Web traffic is used to measure success for 60% of B2B marketers. (Demand Metric

133) Content marketing costs 62% less than traditional marketing. (Demand Metric)

134) In 2021, the estimated cost per lead in content marketing is $140 as high, $43 as low, and $92 on average. (Linchpin, 2020)

135) The most successful conversion rate of viewers is found by email collection forms with a 15% conversion rate in 2020.  (HubSpot State of Marketing Report, 2021)

136) Promoting content via Facebook ads provides traffic at a 96% lower rate than product ads. (Matcha benchmark report)

137) About half of marketers admit that blogging is the top content strategy from scratch in 2019. (databox)

138) A report by Content Marketing Institute finds that the top two benefits of documented content marketing strategy are

i) Aligning teams towards common mission/ goals.

ii) Easy to demarcate which types of content to develop.

139) 35% conversion increase happens by using real people’s images instead of stock photos. (Optinmonster)

140) Google alone possesses a 91.8% search engine market share worldwide as of June 2021. (statcounter)

After that bing has a 3.19% share worldwide.

Blogging and social media statistics

141) The most share is found in longer posts which have 3000-10,000 words. (Quoracreative.com)

142) Facebook, Linkedin and Twitter are prominent social networks to add credibility to blogs.

143) Near about 95 % of bloggers use promotion strategies via social media.

144) 69% of bloggers report that they are using social share buttons in their blogs. (Optinmonster)

145) 59% of people share an article without reading it for the first time or ever. (Optinmonster)

146) At on average long-form content produces three times more social shares, 8 times more page views, and 9 times more leads. (Semrush blog)

147) Google, Email, and Facebook are the top three sources for bloggers. (GrowthBadger)

148) More than 60% of marketers repost the same content on social media. (Neilpatel.com)

Social media is do not penalizes for posting the same content. In so lot of cases, the same posts are published on special media like Facebook, and Tumblr by marketers.

149) For spreading brand awareness 33% of marketers use paid advertisement. (Hubspot, 2020)

150) Social media is used by 75% of customers as part of the buying process. (Social Media Today)

Guest Blogging statistics

151) About 60% of bloggers do guest posts occasionally.

152) 79% of editors said guest content is too promotional. (Optinmonster)

153) More than half (60%) of the responders tell that they wrote 1-5 guest posts per month. (Referral Rock)

154) 87% of people come up with guest posting ideas but only 52% do the actual guest post.

155) Among guest bloggers 37% are staff members of a company whereas 8% are freelancers. (Semrush blog)


I hope you have covered a lot of useful insights. In this journey, lots of facts about necessary factors like revenue, post length, frequency, time, SEO, marketing, social media, guest posting, etc are discovered.

Build the perfect strategy with these blogger statistics with the mixing of your own experience.

These statistics can be used for upgrading the value of your article, making a plan & strategy, digital marketing engagement, etc. How you are using these blog stats?


1) Ultimate list of blogging statistics and facts… by Optinmonster

2) New blogging statistics: Survey of 1067 bloggers… by Orbitmedia

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