How to do keyword optimization master plan

How to do keyword optimization thumbnail

How to do keyword optimization? How many places should I place the keywords? How can be achieved 100% optimization for a keyword?

If these types of questions are rounding in your mind then you are in right place.

Here You find the perfect keyword optimization master plan. Your confusion will be replaced with a firm blueprint. Make sure to read the complete post carefully. You do not need to worry about writing an excellent post the next time.

Here you will know the 14 areas to consider for including the keyword. You will also know the surrounding points for putting the keyword for the most benefit. So without delay let’s get started.

How to do keyword optimization (A master plan)

You will go through all the important aspects here. Take the first one.

A. Meta information

1) Title tag:

The title tag can be considered the most important factor regarding this. what you are looking for before reading any book? Yes, that is a title. Similarly, the search engine tries to find the keyword match within the title and displays it in SERPs (Search Engine Result Pages).

For this content, you can look at the keyword in the title “How to do keyword optimization masterplan”. Here are a few things you have to remember for the best benefit –

i) Include the keywords in the beginning words. It should not be too late to include it.

ii) You can use the proper length of the title, so it can be visible in the Search engine properly. For the Desktop, it can be 580 pixels. Roughly it can be 60 characters including the space. The example from this page is represented below.

How to do keyword optimization master plan – Blogger guide pro

Length – 569/ 580 pixels

It is not a hard rule that you must stick to that length. Many blog statistics say blogger keeps the long title to get more shares.

iii) You may try not to include duplicate words unnecessarily.

2) Meta description:

When you get the result from SERPs, some words are written below the title. That is a meta description. You have to include the keyword here. Some important considerations can be reminded for the most benefit.

i) Try to include the keyword as first as possible. It must be within the first 120 characters.

ii) You should keep the length below 1000 pixels. Generally, it contains 150-160 characters including space.

The title tag and meta description are two elements of the SERP snippet. As you know it can be found after displaying search results. Look at the preview here.

SERP snippet preview

You can also look at your SERP snippet using these free tools. You can check them by entering the URL or you have to edit manually to make the perfect snippet.

a. Sistrix SERP Snippet Generator

b. Seobility SERP Snippet Generator

c. Seoscout Google SERP Simulator

B. HTML element

It is the place where you can take lead. Everyone is not maintaining all the things here. You have to make a perfectly Keyword optimized post. Look at these HTML elements.

3) Permalink:

Permalink is the URL address for your particular blog. For example, the permalink for this article is –


Here the keyword is placed in the starting position.

4) Image URL:

It is the most missable part of optimization. When you include it, you are ahead in two things –

First,  A design for a perfect optimized keyword post.

Second, A proper Image optimization to rank in image results. It also leads Sistrix SERP Snippet Generator.

It is simple to optimize. Remind of these guidelines for including the keyword in the image URL.

i) Properly rename all images before uploading the content. There are many websites for copyright free images you can check here.

ii) Include the keyword at least one image during rename.

iii) Write all the words in lowercase.

iv) Use a hyphen to separate each word.

Here you can take the thumbnail image name example for better understanding. Here it is renamed as “how-to-do-keyword-optimization-thumbnail” before uploading in the article. When Google crawls these images the respective words are included in the Image URL.

5) Image title:

It is the second most missing part among bloggers after the Image URL. Indeed, a significant impact is not found to miss it. Whatever, if you are looking for keyword optimization then nothing part can be missed. The following things can be considered –

i) Put all the image titles.

ii) Include your keywords in at least one image title.

Putting keyword in alt text and image title

iii) The title should be meaningful. It may be “Putting the keyword in alt text and image title” for this image. You have to avoid using keywords where it does not relate to the image explanation.

6) Image all text:

Google does not crawl in depth for images. Bot crawls the alt text to understand images. That is an essential element suggested by many SEO tools. Alt text or alternative text is used for describing the images. It is helpful who cannot see the images. You have to put words that can help the user. Some considerations can be

i) Put an alt tag in every image

ii) Put your keyword in at least one image

iii) Do not use keyword where it does not fit. If you do so, it will help google take a negative step for keyword stuffing.

iv) Write for the users. Ask yourself does this alt text help my user’s experience?

Apart from that, If you need to gather complete knowledge then you can read Google Images best practices from Google itself.

We covered two important broad elements. The next broad element is content.

C. How to do keyword optimization through Content

Content plays one of the major roles in optimizing a keyword. You will know all the places where your keyword should be. The first one is the Introduction.

7) Introduction:

After the title and the meta tag, google try to look whether the keyword is used on the content or not. Make it easy for that purpose. Place your keyword at relevant places at the beginning of your content. It is highly recommended to use it within the first 100 words.

8) Headings:

It is a non-missing part of optimizing the keyword perfectly. You have to use at least three heading in your content. That is H1, H2, and H3.

The blog title is considered as H1, H2 can be called Heading and H3 can be called Subheadings. You already know how to use the keyword in the title or H1 heading. Use the keyword at least one time in all types of headings. In this article, the first heading is the H2 heading with a keyword. H3 heading with keyword can be found in the “C. How to do keyword optimization through Content” subheading.

H4 heading or minor heading is not much popular in this regard. However, you are always free to use it. Now come to the body section.

9) Body:

Make sure your keyword is placed on the body section for few times. It depends upon the overall length of your article. It falls under keyword density which will be discussed further.

10) Blod and strong tag:

Bold tags are placed through “<b> place the text which you want to bold </b>”.  It makes the text bold without indicating any extra importance.

Strong tags are placed through <strong> place the text for strong presence </strong>. It indicated the strong importance of the selected words.

Use at least 2-4 times any of these tags to highlight the keyword. You may notice that the first keyword is placed in the introduction “How to do keyword optimization?” Is under the bold text.

11) Conclusion:

It is the final punch for optimizing the keyword in the content. Use your keyword at least one time in the conclusion. In simple words, you have to put the keyword within the last 100 words of your content.

You have covered all essential areas including your keywords. That is not the end. There are a few more things you have to look at. See the next one.

D. Other things to consider

12) Domain name:

I know it looks awkward. All keywords will not fit in the domain name. However, it is considered by many SEO tools like Seobility. Sometimes people make subdomains to fill this criterion. Let’s say, the domain of a company is Now the keyword is rated to dogcare. So the subdomain name can be However, it is not important or popular as other ones.

13) Stop words:

Stop words are those selected words by search engines that are ignored to speed up the search result processes. These words are extremely common in use. Some stop word examples are “a”, ” an”, “the”, ” of”, “to”, etc.

When selecting your keywords, try not to select these words in your keywords. Sometimes you do have not enough options for it. It is mentioned here to inform you that if you have both options then do not choose to stop words. For example, choose ” free backlink” instead of “backlink for free”.

14) Include the title word into the body text:

It is not about keywords but overall performance. Make sure that none of the words is used only in the title. Use at least one time all the words used in the title. For example, the title of the article is How to do keyword optimization master plan. The word master plan also must be used at least one time in the whole content.

15) Keyword density:

Keyword density is the first standard knowledge for optimizing a keyword. You can know about keyword density in detail here. For simple understanding, it indicated the total number of words divided by the total number of targeted keywords multiplied by 100. Here is some information about how much keyword density you should have –

i) If your keyword comes in naturally (without extra effort) then there is no harm to put it. In some cases, it cannot be controlled too. For example, if the targeted word is SEO then naturally it will come many times.

ii) If it is in your control then 0.05% is safe. 0.05-0.1% is recommendable. However, up to 2% are used by many bloggers.

iii) Do not put the keyword anywhere where it does not fit at all. It will be considered keyword stuffing which will slow down your page.

You are about to end. Now, look at the last one.

16) Even distribution:

Your target should be distributing the keywords evenly. It is not like distributing by measuring in scale. However, even distribution indicates your content writing is the best fit for the keyword. You are at the point for the whole content. Worth to mention again that include the keyword where it fits only. It should not look to readers that hey, I am the keyword in an awkward place. Apart from that make the content that will follow this criterion normally.

17) Include keywords on the interlink:

It is the process to make your page strong for the relevant keyword. You can put the keywords at least 5 times on the other page and put a link to redirect to this page. In that way, the strength of the page will be prominent. Make sure of using a little variation to avoid the identical anchor text.

Wrap up for this article

You have known where you should put your keyword exactly. You have also to know the surrounding thing to remember while using your keywords. You can bookmark this for further revision of How to do keyword optimization.

Now you can write your post with perfect optimization. Wild things will happen if you make a mind map for optimizing the keyword before starting to write. If you have related queries then place them in the comment box or mail us. You can add value by explaining your strategy in the comment box.

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