How to do keyword research for SEO (in detail)

What is keyword research? how to do keyword research for SEO? Why it is so much important to boost your traffic? How can I collect a lot of keywords easily?

If these types of questions are in your mind, you are at the right place. Here you get all the necessary knowledge about keyword research. Whether it is about your searcher intent, related terms, keyword types, paid and free tools, or in-depth knowledge about keyword research, this article answers all the queries with something more. Here every element is important. At first, your basic things will be concretized here. After that, you find an insane good strategy to collect keywords based on your industry goal. Make sure that you go through all the things carefully to get the most out of them. Without delaying the process let’s start this.

what is keyword research?

Keyword research is the process used by Search Engine Optimization (SEO) professionals to discover search queries that people put in Search engines to know about information, products, services, etc.

General audience, you, and I always search on Google to find something. You may search “how to do keyword research” and this page may appear. You probably searched “android phones” and the results appeared on Google. A query like “how to do keyword research” or “android phones” are also known as a keyword. When you discover what is the name of the keyword, how many people search the respective keyword, how much competition to rank on it, what is the profit by making content on this keyword, etc fall under keyword research processes. Now, let’s know why it is very much important for your industry or organization.

Why it is important for your industry or organization?

Whether it is about profit or non-profit organization keyword is a non-missable part for many reasons. Some strong reasons are discussed below.

1) Get discovered in SERPs more

For easy understanding, take the example of two sample industries A and B.

A have no idea about keyword research yet. he wants to make a post about “how to get the content idea”. Here it has no optimization by default keyword is “get ideas for writing more”. Either people may not search it on the internet or it gets unrelated traffic.

In another case, B loves to do keyword research and finds “content idea generator free” is the query people search to find content ideas. It is properly optimized by maintaining all keyword places for perfect keyword optimization. It can easily be displayed in SERPs (Search Engine Result Pages) when people search for the keyword.

Maybe, Both contents have enough quality but the search engine can detect more B content. It will result in a remarkable difference. B will display more in SERPs. More visibility means more traffic. More traffic means more revenue!

2) Acquisition of targeted audience

You can consider again the above examples. Let’s say people want to get ideas for simple writing and they click on A post. it will not be helpful for them.

In another case, people search for “content idea generator free” and get a B website post. They find what they are looking for. Maybe they converted to your regular visitors or customers.

Getting a targeted audience is one of the main goals of your industry. You will always be better when you have a targeted keyword.

3) Keyword optimization drives the best result

Here you get a tour of statistics from Orbitmedia. It conducts a survey having 20+ questions with 1000+ bloggers.

A strong experiment also exists here as “Keyword research”. It is found that those who work on keyword optimization get better results.

Credit – Orbitmedia

Here 17% of bloggers did not do keyword research and had the lowest success rate. Those who did it for 10-50 posts still have a lower success rate than the benchmark. Those who did it with 50-90 posts are ok with the result. Whereas the bloggers who take it as an essential strategy outperform all the success rates with a notable difference.

It gives a clear indication If you want to grow your industry go with the keyword wherever it is possible.

4) Discover the trend in each topic

Any industry needs to be compatible with market demand. Keyword research makes it far easy. You can uncover each topic (through keywords) about your brand. Which is more demandable and which is less. You can also track the demand for a specific case over a period. You can use Google trends for it. Let’s try it with Cybersecurity which is a part of the technology blog. Look at this image –

Here a little increase in the zig-zag pattern is found in the past 12 months. You can adjust country, time range, categories, and search type. Here comparing two keywords can give you super insights parallelly.

5) Exploring most of the terms your audience talks about (topic finding)

When you do keyword research the tools will give you many suggestions for more topics. It can be questioned, with prepositions, related terms, etc. Look at here from google trends more.

Here you get 22 related topics and 15 additional related queries by doing nothing. That is the advantage of knowing how to do proper keyword research for SEO.

Now it is clear how essential it is. Now discover the necessary steps before knowing how to do keyword research for SEO in detail.

Must know pre-steps before diving into the keyword research

These steps make the backbone of your industry strong. Here is the first point.

1) Note down your all seed keywords

Think about the hierarchy of the topic. For example, you select the Health topic (replace your blog topic) for blog writing. You can note down the seed keywords here. Seed keywords indicate the major topics related to your industry. For health, it can be

• Nutrition,
• Fitness,
• Mental health,
• Weight loss,
• Symptom,
• Diseases,
• Diet, etc.

You have already gathered a few ideas. Now you can understand the practical definition of seed keywords.

Seed keywords are usually short tail (usually 1 or 2 words) keywords without any modifier which have a large volume and are relatively difficult to rank. You will know all about it later. For now, You can even write these terms as a keyword.

Manually you can do it better. Make the subtopic of seed keywords. For diseases, it can be chronic, and acute diseases. It may also be categorized as sugar, pressure, thyroid, eye diseases, skin diseases, etc. You may also note down all available products to make it easy for the next steps. Now it’s time to learn from your competitors.

2) Take a look at competitor’s keywords

It is a very common strategy among SEO experts. It is most helpful at the beginning. That will guide you on what can be a better strategy for your website and how can you beat your competitor!

Here you can do it manually or using tools. For the manual, visit the website and navigate the resources. The more time you spend, the better understanding you have.

For free tools, You can use wordstream’s free keyword tool. Take a look at it.

Here you have to enter an URL and you will get keywords. I put here a random site in health and it produces 378 results. You can download it all for free just by logging in. Here are some samples among 378 keywords.

It’s nice. Right? In the same way, you can use other tools like Moz, Ahrefs, etc.

3) Target your audience type for the best result

Understanding your audience is the core part to grow your business fast. After all, It saves money and time and helps not to distract from the target. Mainly 3 types of audiences you can find on the internet –

i) TOFU (Top Of The Funnel):

Here customer comes for information. For example, it is common to search on the internet what is computer. It has a very high search volume. If you want to earn for this keyword by AdSense then it’s fine. On the other hand, here conversion rate is very low as the buyer has very less intention for it.

ii) MOFU (Middle Of The Funnel):

Here people come both for information and to buy too if they satisfy.  For example Uberauggest v/s Ahrefs. Maybe people come here to know about which is best (as a free version) or maybe buy the services. It has a moderate level of search volume as well as a conversion rate.

iii) BOFU (Bottom Of The Funnel):

Here people come for buying intention. If all the information is fine then buying takes place. The affiliate products keyword like “Best android under 10000” can be a good product example. Most of the cases it has a lower volume of searches but a very high conversion rate.

Here you have to remind yourself all the time what is your target type. It is a wise step to choose a keyword each time that satisfies your goal. It does not mean you should always focus on TOFU. The mixture of all those in the right proportion can help to increase Brand Awareness. You can have multipurpose to spread your business. It is better to find the right proportion or right keyword for the best result.

Your basic things are set up. Now know about the keyword types which will help you to understand how to do keyword research for SEO.

Know about major keyword type

Mainly there are three types of keywords. These are –

1) Short tail keywords:

It can also be termed seed keywords. It has generally 1-2 keywords. Some examples are computer, SEO, WHO, Weight loss, News, Stock Market, Amazon, etc. These terms are searched on the internet with the utmost volume. There are a lot of qualities that are needed to rank on it.

2) Medium-tail keyword:

It has some additional queries with seed words. Generally, 2-3 words are found here. some examples are computer software, SEO agencies, Weight loss diet, etc. Here both the volume and the ranking difficulty are medium.

3) Long-tail-keywords:

Here the query is very specific. It may have very less volume too like 0-10 words. some examples can be “How to get backlinks for free“, “How to start affiliating Marketing with no money” etc. Generally, it is far easy to rank than the above two types of keywords.

Here one thing needs to be mentioned there is no strict relation between word length to keyword type. The above explanations are for a general perspective. For the best understanding, you can relate it to search volume. If you get any keyword had very less volume, you can consider it a long-tail keyword and vice versa.

Now come to the tools. Both the tools (paid and free) have their importance. You can use the type of tool which best suits you. If your business size is large, go with a paid tool for keyword research. If you are self-employed and at the beginning stage you can try free tools. You can try the following top keyword research tools.

The top 10 paid SEO tools people are using for keyword

1) Semrush

2) Moz keyword explorer

3) Ahrefs keyword generator

4) Ubersuggest

5) Buzzsumo

6) SEcockpit

7) KWFinder

8) Accuranker

9) Keywords Everywhere

10) Jaaxy

The top 10 free SEO tools people are using for keyword

1) Ahref

2) Ubersuggest

3) People Also Ask

4) QuestionDB

5) Soovle

6) Google trends

7) Keyword tool dominator

8) Google Keyword Planner

9) Webstream’s a free keyword tool

10) Keyword snatcher

You can look for any of these free SEO tools for keyword research. Now it’s time to introduce the last prior knowledge on how to do keyword research for SEO. Here are the most important 4 terms you must have to know before diving into it.

Get familiar with keyword research terms

1) Search volume

Search volume refers to how many times this keyword is searched on the internet. Here is one thing you have to know (everyone does not tell) that is not information about how many people are searching. Commonly, a single person searches a term many times. However, a big volume means more visits to the page and more opportunities to get them in.

2) Keyword difficulty (KD)

Keyword difficulty provides a hint of how easy or hard to rank on it. Another explanation can be it is too competitive or have less competition. Generally, it ranges between 0-100. The more score will prefer the more need to qualify the criteria to rank for it.

The score is not similar through different tools. A KD score of 50 can differ in Semrush, Ahrefs, and Ubersuggest. Everyone suggests it based on their specific criteria. For example, Ahrefs tilts with the backlinks.

It can be straightforwardly said that not any tool knows what the perfect criteria are set by google to rank a page. However, these tools are helpful to get a rough idea about keyword difficulty and it works.

3) CPC (Cost per Click)

CPC refers to if anyone enters your page and clicks an ad served by Google or a similar one then how much revenue comes from it. If the PPC rate is $0.1 and the total number of ad clicks is 100 then your revenue will be $10. If CPC is $100 here and the total number of ad clicks is 100 the revenue will be $10000. It may be a considerable factor for your business. Why?

The ultimate target is to make revenue and grow your business. If you have not need revenue from ads then it is ok. However these days businesses like to diversify their income. They generate revenue simultaneously with product & service + ads or affiliate income + ads etc. Is your goal to income from ads? If yes then making maximum posts with low CPC will not make any sense. You can always take look at CPC to understand the estimated revenue chances from the particular keyword.

Now you are all set. You are ready to know how to do proper keyword research for SEO. For easy understanding, it is broken into 10 effective steps. Let’s dive into it.

How to do keyword research for SEO in 10 steps

There are many methods for keyword research. Over time I developed a unique strategy to do it. It may be called the simplest but most effective strategy. Everyone can get it and apply it to their strategy. Here is the first one among 10.

1) Write all the known words in your notepad

Let’s start with the easy one. You have collected a few keywords as seed keywords and some from your competitors. If you have not, don’t worry. You are still on the page. Think about some seed keywords. It may be 2 or 3 only. It may be content marketing,  earn money from content marketing only. Think about their subtopic. Write any type of idea (I mean any) in the notepad which you have.

I want to make a straightforward comment here. It is easy for an experienced person to generate many topics or seed words. It is difficult to brainstorm in the beginning. So here I provide even very easy steps to find a few words. It will help you go with the next step.

i) Search your niche on the internet:

Let’s say you have a niche in content marketing. Just place it on the internet search button and look few most popular words.

It is just the start. Now search this term on the Internet.

Here 6 types of resources are waiting to give your keyword or seed keyword idea. These 6 types are

1. The search results in themselves. You get What is Content Marketing
2. People also ask. Here you get four readymade titles. These all are long-tail keywords.
3. Top stories. Here you get an idea like blogs can be made by discovering “content marketing mistakes”.
4. Wikipedia. You get a clue about a few things in Wikipedia.
5. People also search for. Here you get one or a few additional ideas.
6. Image. By looking at images, you can create many subtopics.

Here is another technique to get several topics.

ii) Content idea generator tools:

It is an awesome way to get so many ideas about the topic. These tools create many ideas for you by formatting or understanding your niche. Here is an example from the FATJOE blog title generator. Here content marketing is put and it generates 100 title ideas.

In the same way, you can use 25 free content idea generator tools to get more ideas. I know that we are in a discuss keyword research. However, a hard fact (not everyone tells you) is you have to think a lot about what keyword or topic have to put for keyword research. I have to face many real clients. That’s why I try to solve my user’s real problems. When you have enough ideas the path is very easy and vice versa.

Now, you are ready to know the keyword research and do the same. For the best benefit here only free tools are explained. The basic is more or less the same. You can always try paid tools given above list.

2) How to do keyword research for SEO with tools

Here you know how to get exact keywords by using tools. You have already used Webstream’s free keyword tool and Google Trends. Now take a look at Ahrefs and Ubersuggest combination. First, we discover Ahrefs.

i) Ahrefs free keyword generator:

Let’s say you know only content marketing as a seed word. At first, the search goes to Ahref’s free keyword generator.

After that i) fix a platform (Google),

ii) Enter your seed word (content marketing),

iii) Select a country (India)

iv) Click on the found keyword.

You have to validate a captcha and 100 ideas are in front of you. For paid keywords, it can be 7,628 keywords.

You can tap the questions and get more ideas from the same keyword. Here 52 free results are shown. For paid cases, it can be 576 keywords.

Now understand it from your business view. The first one is Keyword difficulty.  Here is Ahrefs mark for a keyword in terms of how much competition it has.

i) 00-10 refers to Easy

ii) 11-30 refers to Medium

iii) 31-70 refers to Hard and

iv) 71- 100 refers to super Hard

You can select most of the keyword which is not too competitive for you. If your business is new select easy and medium keywords. If you have a long-term goal then you can select hard and super hard accordingly.

The second one is Search volume. It refers to the total no of searches on the internet. It is not about how many people searches. So you can consider less volume than mentioned. You can choose which volume you are satisfied with.

For Ahrefs, the last word is to make the best combination for a keyword. The best combination indicates which has lower keyword difficulty and higher search volume.

For the free version, Ahrefs has limitations. you cannot see the PPC rate. To solve it we will look at Ubersuggest.

ii) Ubersuggest keyword ideas:

Ubersuggest has its limitation. You can search 3 keywords per day. If you are in a big industry then go for a paid tool. Here are some free tools magic is shown. First, Open the Ubersuggest keyword ideas.

You can write content marketing or specific keyword in the add keywords box. You are free to add up to 3 keywords.

After that, you have to select a language. Finally, add your country and click on the search. You get very useful insights here. Look at the diversity of CPC (cost per click) rate.

You can also filter any option of volume, SEO difficulty, or CPC. Here SEO difficulty filter is used and selected as easy (00-35). A sample of results you find here.

You can also check the information on a specific keyword using the keyword filter. Ubersuggest has its keyword difficulty range which is mentioned below.

a. 00-35 KD refer to Easy

b. 36-70 KD refer to Medium

c. 71-100 KD refer to Hard

Now, you know how to use keyword research tools. Even the combination of Ahrefs and Ubersuggrsts give you insights like the pro one. You can repeat the process will all topics or subtopics, or keywords to get more and more. In that way, you have enough keywords to take the decision and make a priority list. Look at the below in-depth insights to make your priority list.

3) Analyze it in-depth with the requirements of your business

Here you get 3 types of ideas that will help you to target your keywords near perfectly. Here is the first one.

i) Adjust with searcher intent

You are already familiar with TOFU, MOFU, and BOFU. You can get it from one more angle. i.e, searcher intent. Here 3 types are explained –

a. Informational:

Here people come to get information about something. Why I am discussing it? Understanding these things will help you to find the best keyword strategy. You choose content to get more from your business. The informational query will help you to do that. When people find worthy information, they will discuss your brand. It makes it very easy to get more customers for your industry or business. For example, Ahrefs, Ubersuggest, etc brands provide lots of information and it helps them to be discussed as a brand. You can include informational keywords as your business strategy for increasing brand awareness.

b. Transactional:

Transactional includes those queries where people come for the information but they can take the decision to buy it. For example, You have a python language course. People want to know what things they should know about python. You explained it perfectly and offered a course. A lot of marketing strategy goes on this way. You can relate transactional queries with businesses for getting fruitful results.

c. Commercial:

Here people are ready to buy themselves. For example, What is the best course for artificial intelligence?, Best 2 BHK flat at an affordable rate, etc. Here you can use copyrighting for the best benefit.

Why do you get it in detail? Getting some keywords is not the only part of keyword research. You have to understand whether is worthy enough for you or not. With the above knowledge, you can understand your keyword more closely. Now, look at another dimension of how to do keyword research for SEO.

ii) Types of keywords you choose to target for the best benefit

You will look at types of keywords from a worth-targeting perspective. Let’s take them one by one.

a. Short tail keyword:

Generally, it is too competitive to rank for. It needs very high domain authority and page authority to rank. So it is worth thinking that it can be avoided! Never. Here it does not mean that without caring about rank you can target short tail keywords each time. Here it means that It is better to keep a small portion of high-volume keywords in your box. Why? It is because of mainly five reasons –

1) It has high demand and maybe your audience like to know about it from you.

2) These types of articles help to get backlinks more. It will increase the number of backlinks on your website overall.

3) You have to rank a few high-volume keywords to get massive traffic.

4) Your efficiency will increase when you have to face the biggest challenges. It is in your hand whether you want to accept the hard challenges for the best result or not.

5) To rank a short-tail keyword takes a long time. If you made it today, It will start acquiring backlinks slowly. One day you have to rank on a high-volume keyword. So why too late to start?

Here is a warning. Make sure your goal is clear before targeting those keywords or ready to take on challenges either. The above points are mentioned so that you do not miss any important points.

ii) Medium tail keyword:

As the website grows these are the fruits that are taken out. Here you do have not to face too much competition. In another case, you can get versatile traffic volume depending on the keywords. With a smart strategy hit the punch here.

iii) Long tail keyword:

Is your website new? Are you worried about how to rank on the first page as soon as possible? Congrats! Short tail keywords are the option for you? Sometimes you can get 0-10 search volume in a month or even sometime n/a (not available).

Here how to find guest posting sites is an example of it. It indicates people are searching this term but in a very low volume. These are the lowest-hanging fruits. You can rank on these keywords with minimum effort.

After understanding these things you can do what? The best way to mix up the things and make a good ratio of these keywords. For example, A new website can have a ratio of 1:6:13. If you make 50 posts on short tail keywords then you can get a few regular visitors who will search your brand name on the internet. It is just a sample and not any suggestion. It will vary according to your experience and business or industry goal. Now come to the next dimension.

iii) Your personalize strategy:

As the name mention, it is your strategy. The same can be taken here. Let’,s say a business divides its strategy into two types –

a. Creating an article which is directly related to the revenue (a high CPC rate)

b. Creating the article to get more traffic but have less or no revenue. It is often included in the strategy. Creating articles in Blogging statistics may be a good example. Here some keywords have a 0 CPC rate. Still, people why invest time in it? It helps to get more traffic from internal linking and helps brand awareness. Ultimately it creates revenue indirectly.

You got an in-depth analysis for choosing your keyword. When the strategy is perfect there are higher chances to reach the goal soon. Here is the next step to achieve this.

4) Make an excellent Excel bucket by putting all the keywords and related things you like

People tend to forget. It hurts most when we forget something worthy. This line fits best for How to do keyword research for SEO. You or your employee may forget the keyword. The most common thing to forget about keyword feature you think is important. Make an excellent excel bucket to keep that precious information. Here are the most necessary elements you can add are

1. Serial No.
2. Keyword
3. Keyword difficulty
4. Search volume
5. CPC (Cost per click)
6. Search intent (Informational, transactional, or commercial)
7. Priority list. It refers to if you have to publish 10 blog posts first then which types of blogs do you feel best to publish? Write here 1st priority for that. 2nd priority can be the important keyword that you cannot ignore to publish. 3rd priority can be the somewhat important posts. 4th keywords are those which are yet to think about. In this way your proper publishing schedule is ready.

It is not the complete list but rather an essential list. You can add items here like paid difficulty, no. of backlinks needed, etc. You can use Ubersuggest to know how many estimated backlinks it is needed. For that click on the keyword for which you want the information.

Here one best practice is to keep the close-related terms altogether. You will know the exact reason for it soon. For now, let’s explore more keywords to get the insane list.

5) Make more keyword extensions through Answer the public and Question DB

Here you are introduced to two awesome tools to extend your keyword research. Let’s look at Answer the public first.

i) Know the use of Answer the public:

When any discussion places related ted questions “Answer the public” comes first. It is a grand collection of “people also ask” on Google. You can find several ideas more than you think. It is also free too. To use this tool go to the Answer the Public page.

Here you can enter a topic or keyword. Here content writing is put as a sample. Then select your country and language. After that click on search. Boom! You get a lot of ideas. You may look at it in visualization format.

You have also the option to see it in tabular format. Click on the data to see it.

Here below several ideas are found.

• 77 questions of content marketing
• 47 prepositions of content marketing
• 40 comparisons of content marketing
• 208 alphabetical (vocabulary)  for content marketing
• 8 related things the n content marketing.

You may make your couple of months strategy from here! Now come to one more amazing tool Question DB.

ii) Know the use of Question DB:

Question DB is the tool where you can understand your audience query within no time. If you use it wisely you can grow your customer even for new products by solving their questions. To apply it, go to the Questions DB page.

Write the topic or seed word and see the result. You get 50 among 170 results.

If you are a starter then you can think if is it related to keyword research. Yes, directly. You have to approach these questions in your blog writing. You can make a call to action through your product at the end or even throughout the article. After a certain time, you will get many conversions with your ready-made practical questions.

You get most of the basic understanding of how to do keyword research for SEO. Are you have options to make content for all of them? The answer can be confirmed through the next point.

6) Search “related keywords” in Google to identify a combined post or separate post for related terms

Many clients have curiosity as well as confusion. Is there needed to create separate content for the same types of keywords? Can I optimize all the keywords which have almost similar types of content? The answer is it depends on how google sees the related keywords. You can look at different situations.

i) Make a combined post for related keywords:

Let’s understand it with one example. Content marketing and content marketing definition is the related keyword.

Here both the keyword searched on Google provide the same result.

It reflects writing the content on both keywords cannot be a viable option. It will cause “two identical pages to compete with each other on your website”. It means Google will confuse which pages to rank for the keyword and it will harm the ranking of the pages. If you have already that type of identical pages, merge them for the best benefit. Let’s look at another example.

ii) Make separate posts for all related articles:

Let’s understand this with a sample. Content Marketing and the benefits of content marketing are searched on Google. They produce different results.

You can fearlessly create a separate post on it. It even helps you interlink one another posts through hyperlinks. It is a good chance who visit your content marketing post will also visit the benefits of content marketing.

Some keywords will automatically exclude in the first go. Look at the two keywords below. That is the benefits of content marketing and content marketing benefits.

Here post about one keyword completely qualifies another keyword. You may look at the volume. It also says the same. You can exclude these types of keywords or you can optimize both keywords in a single post. Look forward to the next point to gather complete action.

7) Understand your competitor and find the actual difficulty for you

Getting some keywords is just one part of keyword research. Many people are stuck in this and they don’t know about its completion. This completeness lies in understanding the competitors who targeted the same keywords. Here two things are the main –

i) Their content quality:

You can understand how the content quality for their particular keyword. Sometimes it is very rich and excellent blog posts that need to invest proper time, money, and effort to beat it.

ii) Their backlink profile:

You can understand how many backlinks you need to rank the page. You can also check it for free. Thank you Ubersuggest for having this option too in the free version. You have to click the arrow beside any keyword and you get the estimated backlink you need. Here types of content marketing are taken as a sample.

It states the top 10 pages have 210 backlinks from approximately 49 domain authority websites. It is average. Some pages also rank in 5 backlinks (at 10th position). You can look at all 10 websites’ backlink profiles here. It also states their estimated traffic, Domain Authority, and social shares. You can make your strategy by looking at these. For example, many long tail keywords need only a few backlinks too on 30 Domain Authority websites.

Now you are going to know two tricky points to get you unlimited keywords from the internet.

8) Look at the internal and external links during in-depth research to extend your keyword

It is common to look at your competitor’s content in-depth to produce high-quality content. Here you can get many keywords without any notable effort. What is that? It is casually looking at their internal and external link. If you are my competitor then you can find many keywords from internal and external links from this content itself. For proving it I casually search pet dog on the internet and open a result. I find almost 17 ideas from it. Look at the two among them.

It is more practical when you find any topic which is already used. Internal links and external links boost confidence about its practicality. You often wonder how big sites also target lots of short-tail keywords. These belong to different dimensions. With this collection, you can fill your keyword bucket with diversified content. You can be familiar with some ninja techniques now.

9) Some ninja techniques to grow your unlimited keyword list from time to time

Here you get 3 hacks that you can use for non-stop keyword collection. These are –

i) Keywords while in-depth research on content:

You need just a mindset. Where I find the keyword, I will note it down. It helps you not miss a lot of keywords when you look for content. Take an example from this article. Here many keywords are presented from different niches. Above all, if your niche is content marketing then you can note down a vast portion of keywords from here itself directly. It is common to get many keywords during content research. It does not qualify for each content. However, the worry is, you should not miss if keywords look at you in the content.

ii) Keep tracking the mega menu of other websites:

When you have time track the mega menu of another related website. The mega menu refers to the broad topic or labels on the website. It may be beginner, SEO, health, stock marketing, etc.

When you click on the mega menu you find all the content they published under the same level. It helps you to get so many ideas for targeting keywords. For many websites, it is difficult to understand their keyword targeting on headlines. However, some website heading indicates the keyword. if you track mega menus of a few websites then you can collect a lot of keywords in one go.

iii) Check the backlink profile of a website (tell only to close one)

It is not about finding keywords but you get more from it. You can understand what keywords have the potential to get backlinks. Your keyword and backlink strategy will go hand in hand. For a sample, Moz backlink profile is checked on Ahrefs free backlink checker. Look at the image now.

You can track all the 100 backlinks to get ideas here. Here Search engine ranking factors are worthy keywords to get backlinks. This formula works insanely if you look at the profile of a website that just advanced from you in a few steps. You will understand the exact keyword strategy for your current time.

You get a lot of ideas to find keywords. You are also near the end of an effective strategy for how to do keyword research for SEO. You can discover more methods by yourself. It is possible when you keep the mindset. Wherever I find a keyword, I will not down. It mostly works on the subconscious mind. Now hit the final punch.

10) Make a decision and format your priority keywords to get success

If you missed this step, Your insane list will not get the full value that it deserves. As you already worked on this process, you will get more with little effort now.

First of all, revise all the keywords. Make sure all the box has the right value. For example, the searcher’s intent is informational, transactional, or commercial.

Look at the priority list more closely. You can merge your excel cell where two related keywords are targeted. You may leave out many keywords which have many blank boxes. You can mark them as n/a (Not analyzed). Otherwise, Keep numbering 4 which you do not want to consider now.

You have to prepare a full list with one monthly plan. Nowadays hiring process is a little bit tricky. Many times providing the keyword directly saves you a notable amount of time and money. Many writers can write excellently but do have not that much depth in keyword research. You can include them too in emergencies.

You can use the filter options in excel to build this one-month list. Here is one sample

i) Choose two form information filters, four from transactional, etc.

ii) Choose 15 from long tail keywords, 5 from medium tail keywords, etc.

iii) Choose two from >1000 volumes, etc.

iv) Choose two from >$5 CPC rate, etc.

v) Choose 5 medium keyword difficulty, etc

After choosing any keyword mark them selected or S.

That’s all. You create an insane list through common and uncommon tricks. In-depth keyword research technique matters a lot. It will give you relief and will prevent sticking midway through finding a new topic. Above all, you can peacefully invest your time in other areas to grow your business fast. Let’s wrap up by summarizing things.

Wrap up on how to do keyword research for SEO

You learned a lot! First of all, you know what is keyword research. Then you get why it is important. Some pre-steps are discussed for building basic knowledge. The concept of TOFU, MOFU, and BOFU are discovered. All keyword types are present on this page. The name of 10 paid and 10 free tools are shared. The popular terms for keyword research are analyzed. Finally, a brief and detailed discussion of How to do keyword research for SEO is presented. You get the strategy to make the insane list without compromising any quality within it. I hope it is worth enough to invest your valuable time here. You can bookmark it. It will help to revisit this article in case any point is missed during the time of making an effective strategy. You can also ask your query in the mail or on Twitter. It is great to have this article shared by you.